Altus Sports Group
Altus Sports Group was formed to build a connected platform for the sports business, uniting talent representation, athlete branding and sports marketing under one group.
Get in touchOur vision is simple
We are building one of the leading sports‑focused management, technology, IP and marketing groups.
About
Altus Sports Group is being built to serve as a home for the industry’s leading talent agents and sports marketers, designed to provide the services, infrastructure and support to grow their practices and deliver more for the athletes and brands they represent.
Led by a UK‑based founding team with established relationships across the global sports industry, Altus combines client relationships with shared capabilities in talent representation, branding, marketing, commercial partnerships and technology.
Altus Sports Group, Inc. is a majority‑owned subsidiary of Game Your Game, Inc. (Nasdaq: GYGY), a sports technology company, pairing public‑company resources with entrepreneurial, athlete‑first operators.
The strategic flywheel
A company that connects the athlete, the fan, the brand, the data and the technology, where each stage compounds the next.
Stage 01 of 08
Use GameYourGame technology to attract athletes and sports participants.
Technology attracts athletes, athlete relationships generate audiences and content, audiences create commercial opportunities, and successful commercial and media properties generate new intellectual property and ventures.
Team
Chief Executive Officer
Founder of MR2 Studios and former Vice President of Operations at Roc Nation, where he led the restructuring of the international sports division, and Managing Director of Global Sports at YMU Group. He led sports marketing at Puma Global, has advised talent including Diego Maradona and Thierry Henry, and is a former professional footballer with SC Freiburg.
Chief Financial & Operating Officer
More than 25 years of C‑suite leadership across sport, entertainment and financial services. He was the inaugural Chief Financial & Operating Officer of CAA International, spanning 30+ countries, and previously a Partner at KPMG UK and Chief Financial Officer of the PwC Global Network.
Chief Strategy Officer
Founder and Group CEO of B‑Engaged, a global sports marketing and talent management group operating across London, North America, DACH and the Middle East. He has managed the brand and commercial careers of some of the world’s leading footballers, and is a founding partner of The Players Fund.
Advisor
An M&A, sports and entertainment executive with 20 years’ experience, including over a decade at McKinsey & Company, where he co‑led the Private Equity/M&A practice and founded the firm’s football practice. He has worked on more than 100 M&A transactions and played for SV Darmstadt 98.
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